If your organic traffic took a strange dip or jump around the 11th of July, you are not imagining things. Several independent ranking-tracking tools picked up a clear spike in search volatility around that date,… Read More
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Is SEO a Gamble?
I hear a version of this question on almost every discovery call. A business owner has been burned before, or they have a friend who spent thousands on an agency and got nothing back, and… Read More
Scatter Gun vs Sniper: Two Phases of Keyword Targeting
Every website is aiming at something. The question is how tightly you aim, and when. Over many years of doing this, I have found that the best keyword strategies are not a choice between two… Read More
Why Your SEO Strategy Needs to Speak the Language of Profit, Not Just Traffic
One of the most common conversations I have with clients is about budget, and it usually goes the same way. The PPC spend is easy to defend because the numbers are right there: spend goes… Read More
Google Just Had Its Busiest Search Moment Ever — So Why Do People Keep Telling Me SEO Is Dead?
Every few months somebody tells me SEO is finished. AI chatbots have taken over, apparently, and nobody uses Google any more. Then a piece of data lands that makes the whole argument fall apart in… Read More
Fake DMCA Takedowns Are Removing Legitimate Websites From Google – Here Is What You Need to Know
Imagine waking up to find one of your best performing pages has vanished from Google. Your content has not changed. You have not broken any rules. Yet the traffic has dropped off a cliff, and… Read More
Are Meta Descriptions Still Worth Writing? Google Gives Its Answer
If you have ever wondered whether it is worth spending time on meta descriptions, Google has just settled the debate, at least partly. Google’s Search Advocate, John Mueller, confirmed on Reddit this week that meta… Read More
Google’s June 2026 Spam Update Has Finished Rolling Out: What Website Owners Need to Know
Google has officially completed the rollout of its June 2026 Spam Update, with the update taking just two days to reach completion after launching on 24 June. While Google describes it as a routine spam… Read More
How Long Does It Take for Google to Pick Up Content Changes?
One of the most common questions asked after updating a website is: how long before Google notices? The honest answer is that it depends, but that answer is not good enough on its own. Understanding… Read More
Google Site Moves: Why the Outcome Is Never Certain
If you have ever considered moving your website to a new domain, whether from a country-code extension like .ca to a .com, or from one brand name to another, this is essential reading. Google has… Read More